Northern California-based online home improvement company continues to distinguish itself with the innovative whirlpool tub buying guide

When customers browse Build.com (No. 80 on Internet Retailer Magazine’s Top 500 List) to shop for a Jacuzzi tub, they will now have the industry’s most comprehensive bathtub buying guide at their fingertips. Through a collaborative effort with Jacuzzi, Build.com has released “Jacuzzi University.”

This first-of-its-kind, nine-part video series addresses every potential question a Jacuzzi shopper could have. And those questions can add up if someone is shopping for a product as multifaceted as a Jacuzzi tub, said Zak Kerns, Jacuzzi brand manager at Build.com.

“Instructional and marketing videos are common, but rarely do you find media that also targets shopping,” said Kerns. “I looked at the sticking points our customers have while shopping Jacuzzi tubs, and used these as the framework for the video series.

“Jacuzzi University is free of fluff, so watching the entire series only takes about 15 minutes.”

Scripting, filming and editing the Jacuzzi buying guide were all done in-house by the Media Team at Build.com, and the video series can be found by typing  “Jacuzzi University” into the search bar at Build.com, FaucetDirect.com, Faucet.com and YouTube.com.

As North America’s leading online distributor of bathtubs, Build.com has successfully shipped over 25,000 Jacuzzi products in over 10 years. So partnering with Jacuzzi for such a unique series seemed natural.

“Jacuzzi is the worldwide leader in luxury tubs for two reasons. Their tubs are extremely well built, and they offer unparalleled options,” Kerns said. “While words and pictures can tell you this, they only go so far. I wanted to show it.”

And as one might imagine, Jacuzzi has been thrilled with the result.

“It increases their online visibility and goes a long way to illustrate the quality of Jacuzzi products to the online customer base, which is a major hurdle for manufacturers,” Kerns said.

A photo album of screenshots from Jacuzzi University can be seen on Flickr.com on Build.com’s photostream here.

About Build.com
Headquartered in Chico, Calif., Build.com has established itself as an innovator in the online home improvement retail space. Build.com creates a unique shopping experience by encouraging customers to visit a diverse range of niche stores within its network. Build.com is among the online category leaders in plumbing, lighting, door hardware and ventilation. Build.com currently employs more than 250 people and continues to be a pioneer in the home improvement industry. For more information on Build.com, visit the company’s corporate site at corp.build.com or its Facebook page at http://www.facebook.com/BuildDotCom.

Contact: Sean Murphy, Public Relations, Build.com, smurphy(at)build(dot)com and (800) 375-3403, x476.

Popularity: 2%